THE PHILADELPHIA SCHOOL -
Brand Identity

VISUAL DIRECTION
BRAND SYSTEM
CLIENT RESEARCH

Type: Visual Identity | Purpose: Rebrand | Deliverables: Identity System

A group project to conceptualize and rebrand the identity system for The Philadelphia School, a progressive school.

Team Members: Margaret Smith, Sarah Spadaccini
Concept: Radhika Bhagwanji

Advisors: Mark Willie, Alexandra Doyle Perry

The brand system employs a library of abstract shapes that can be rendered